Locking in Distribution Before Production
Publish Date
Jan 15, 2025
Imagine securing a distribution deal for your film before it’s even complete. It sounds like a dream scenario, right? While this strategy can give you a significant edge, it’s not without its challenges. Achieving this level of success takes time, experience, and a fair share of trial and error. However, mastering the art of pre-sale distribution can be a game-changer for filmmakers looking to elevate their careers.
Why Pre-Sale Distribution Matters
The key to understanding pre-sale distribution lies in the concept of risk versus reward. By attaching a distributor or sales agent to your project early on, you significantly enhance your film’s value. This approach not only reassures potential investors but also sets your project apart from the competition.
Consider these two pitches
Pitch 1: “We’re making a film and hoping to sell it later.”
Pitch 2: “We’re making a film and already have U.S. and international sales secured.”
The second pitch is undoubtedly more compelling. It signals that industry professionals believe in your project enough to back it before production even begins. This confidence can attract better cast members, higher-quality crew, and more prestigious festival opportunities—ultimately increasing the likelihood of financial success for both you and your investors.
Film Distributors: Your Seal of Approval
Securing pre-sale distribution isn’t easy, especially for first-time filmmakers. The process involves presenting your project in a way that grabs attention and builds trust. But how do you find distributors or sales agents willing to take this leap of faith? The answer lies in film markets.
The Role of Film Markets
Film markets like the American Film Market (AFM), Berlinale’s European Film Market (EFM), and Cannes’ Marché du Film are the ideal places to connect with distributors. These events allow you to pitch your project directly to industry professionals while building valuable relationships. For television projects, markets like MIPCOM or Real Screen are equally essential.
By attending these markets armed with a polished pitch and compelling marketing materials, you can maximize your chances of securing a pre-sale deal that provides financial backing during production.
The Benefits of Pre-Sale Financing
Pre-sale agreements often come with guarantees or cash advances that can help cover production costs. These deals are based on factors like the strength of your script, attached talent, genre, and market demand. A strong pre-sale agreement can also serve as collateral for loans, giving you additional financial flexibility.
Beyond financing, having distribution locked in early boosts your credibility within the industry. It opens doors to partnerships with high-profile collaborators and ensures that your film has a clear path to reaching its audience.
Final Thoughts
Pre-sale distribution is more than just a financing tool—it’s a strategic move that can set your film up for success from the very beginning. By attending film markets, crafting an irresistible pitch, and building relationships with distributors, you can position yourself as a filmmaker who not only creates compelling stories but also understands the business side of cinema.